Case Study Copywriting Tips
There are few ways of building customer confidence as quickly and effectively as a well researched and clearly written case study. They have the power to build confidence, credibility and trust by explaining how a business solved a real problem.
A common mistake (in my opinion) is to write case studies in the self congratulatory, back slapping manner of a press release. This is counterproductive because it hampers its ability to bypass scepticism and deliver a factually based message.
Instead, case studies should focus on delivering a clear, concise explanation on a problem faced, how it was solved and the benefits gained.